"CausalMMM: Learning Causal Structure for Marketing Mix Modeling."

Chang Gong et al. (2024)

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DOI: 10.48550/ARXIV.2406.16728

access: open

type: Informal or Other Publication

metadata version: 2025-09-21

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Chang Gong, Di Yao, Lei Zhang, Sheng Chen, Wenbin Li, Yueyang Su, Jingping Bi:
CausalMMM: Learning Causal Structure for Marketing Mix Modeling. CoRR abs/2406.16728 (2024)

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